Yacht Fleet Access for Dining & Business
The superyacht world has always seemed somewhat exclusive. While not entirely out of reach, it is organised in a manner that requires commitment. Traditionally, access has been defined by ownership, charter, and long-term planning. However, the Armada Club transforms this dynamic by providing a more immediate and thoughtful way to board a yacht.
Co-founded by Jonny Harris, known for his hit collaborations with Ed Sheeran, Zedd, and Rudimental, the club allows members to access a private fleet of yachts through curated experiences focused on dining and wellness. These experiences occur exclusively while at port or at anchor, fostering a more relaxed and intentional atmosphere for enjoying time on board.
Members can immerse themselves in the superyacht lifestyle without the responsibilities of ownership or the formalities associated with full charters. Instead, they gain entry to beautifully designed spaces for leisurely lunches, wellness activities, and private events.
A Carefully Held Experience
Access is restricted to members only, with entry shaped by referral, vetting, and deliberately limited numbers. At launch, membership is intended to remain capped at just 50 members, reinforcing the sense that this is a carefully held experience rather than a volume model.
These yachts are home to some of the finest chefs, with kitchens that rival leading restaurants, and spaces designed with both comfort and precision in mind. Dining is not treated as an addition, but as one of the central reasons to be there. Meals are unhurried, considered, and shaped by the setting itself.
Wellness follows naturally. Many yachts are already equipped with spas, gyms, treatment rooms, and advanced facilities, from cryotherapy to open deck spaces designed for movement and calm. The Club simply brings these elements into focus, allowing members to experience them in a way that feels easy and accessible.
Through the Club, owners are able to step beyond their own vessel and experience others within the fleet. Different designs, different atmospheres, different perspectives, all within a single, trusted network.
"It creates a shared ecosystem. Owners can benefit from their own yacht, but also experience others. That's a powerful shift." — Jonny Harris
A Lighter Way In
The benefit for members is clear. They are able to step into a level of luxury that has traditionally required significant time, planning, and financial commitment, but in a format that feels lighter and more flexible. A few hours, an afternoon, or an evening on board becomes enough to experience the atmosphere, service, and design that define this world.
The members-only structure is equally important. Referral and vetting help maintain trust and consistency, while limited numbers ensure the atmosphere remains intimate and considered. Owners gain revenue potential, visibility within a curated network, and the opportunity to enjoy other yachts beyond their own. Over time, the ambition is for the community to grow towards nearly 400 yachts by year five.
The Armada Club does not attempt to change the superyacht world. Instead, it is looking to partner with brokerage houses and shipyards. It is not a charter company and will never operate in sales or charter. If anything, its role is to introduce new people to yachting and pass qualified leads on to the companies best placed to support them.
Carefully referred. Carefully vetted. Access limited to those within the circle, with every experience shaped with precision.
