Stories shared by humans, with fact-checking and verification built in — across digital and print.
The industry at a glance
UHNW individuals globally
Altrata, 2025
Global superyacht economic impact
YCM / SuperYacht Times, 2026
Superyachts over 30 metres
SuperYacht Times, Aug 2025
of UHNW families prioritise privacy in digital engagement
Knight Frank, 2025
What we do
Nobody was telling the real stories of this industry. Not properly. So we started The Journal.
We profile the brands, interview the captains, and dig into the numbers. Our journalists do the work. AI helps distribute it further than any magazine could alone.
The result: the right people actually find the right stories.
Our journalists write every profile. Fact-checked, verified, and published with integrity.
5,000 copies per edition at yacht shows, FBOs, and family offices. The same content lives online, kept current and connected to everything else we publish.
We don't scrape data and we don't accept submitted bios. Our journalists verify everything independently. That's the whole point.
Beneath the surface
Shipyards, brokerages, designers, marinas — each one profiled by our team and linked to related stories and people.
Captains, brokers, designers, advisors. The Little Black Book of superyachting — verified and written by us, not by them.
Every story we publish adds to every profile it touches. The more we write, the more useful the whole thing becomes.
People search
UHNW individuals don't hire companies — they hire people. The captain, the broker, the designer. The Journal profiles the people behind the brands, creating the industry's first searchable editorial directory of verified professionals.
“Find me a captain with polar experience on 60m+ motor yachts”
Returns verified profiles with command histories, editorial features, and brand connections.
“Which naval architects specialise in explorer yacht design?”
Returns designer profiles with portfolio links and verified credentials.
Trust, privacy, and the new search economy
UHNW individuals globally
Altrata, 2025
Global superyacht economic impact
YCM / SuperYacht Times, 2026
Superyachts over 30 metres
SuperYacht Times, Aug 2025
Editorial standard
There's a reason we don't let brands write their own profiles. Self-reported copy reads like marketing. Ours reads like journalism — because it is.
Print editions
5,000 copies per edition, intent-placed at FBOs, family offices, yacht shows, and brokerages. Every issue timed to a flagship event. QR codes in every edition link directly to full digital profiles.
16 exclusive captain interviews. The founding issue.
LaunchedUHNW travel, Med charter preview, destination deep-dives.
CurrentCEO interviews, studio profiles, broker intelligence.
September 2026Art, aviation, collecting. Cross-vertical UHNW lifestyle.
Q4 2026
Event distribution
Every copy placed with intent
Private FBOs
TAG Farnborough · Signature Nice · Jet Aviation Dubai
Family offices
Sandaire · Lombard Odier · Bessemer Trust · Stonehage Fleming
Major yacht events
Monaco YS · FLIBS · Palm Beach · Cannes · Singapore
Brokerages & marinas
Burgess · Fraser · IYC · Edmiston · Y.CO
We write the stories. AI helps the right people find them. Print puts them in the right hands.
Speak to the sales team at YATCO today.