Yacht Zoo - Monaco Based brokerage firm
YACHTZOO is a boutique superyacht brokerage and advisory firm known for its discreet approach, curated fleet, and global footprint across Monaco, Tokyo, Montenegro and the United States.
Nov 24, 2025
YACHTZOO is a boutique superyacht brokerage and advisory firm known for its discreet approach, curated fleet, and global footprint across Monaco, Tokyo, Montenegro and the United States. Operating in the upper tier of the market, the company blends technical expertise with private-client service, advising yacht owners, buyers and charter clients with nuance and precision.
Founded in 2007 by a group of senior brokers and yacht managers, YACHTZOO was created to offer an alternative to large, transactional brokerage houses. Its leadership shares backgrounds across maritime engineering, brokerage, new-build management and luxury client advisory, allowing the firm to operate with both emotional intelligence and technical depth.
Core Expertise & Capabilities
YACHTZOO’s expertise spans the full lifecycle of yacht ownership:
Sales brokerage for both brokerage yachts and off-market opportunities
Charter management and global charter bookings
New build consultancy across leading shipyards
Yacht management, including operational oversight and regulatory compliance
Client advisory for UHNW families, family offices, and multi-asset owners
Its charter fleet and sales portfolio are intentionally curated rather than high-volume, reinforcing the firm’s boutique positioning.
Signature Projects & Notable Yachts
Across its history, YACHTZOO has represented or advised on:
Several 70m–100m+ Northern European new builds
Charter programs for leading Feadship, Lürssen and Amels yachts
Bespoke explorer and hybrid-propulsion projects
The company is known in the industry for its off-market network and quiet access to new opportunities.
Technology, Design Philosophy & Innovation
YACHTZOO integrates digital charter tools, AI-supported market intelligence and highly visual presentation systems to help clients understand yacht performance, design direction and comparative data.
Their philosophy is built around:
tailored advisory
transparency
and long-term stewardship of client portfolios
Rather than volume-driven brokerage, YACHTZOO focuses on accuracy, realism and preserving client trust.
Market Position & Clientele
The firm caters to UHNW and multi-generational wealth groups who seek:
confidentiality
deep technical competence
accessible senior brokers
international representation
Its presence in Monaco and Tokyo gives it a strong connection to mature European markets and fast-growing Asian UHNW segments.
Sustainability & Future Outlook
The brokerage is increasingly active in hybrid, hydrogen-ready and low-impact yacht projects, supporting clients investing in next-generation propulsion and yacht management strategies.
Future direction includes:
stronger Asia–Pacific presence
deeper involvement in explorer vessels
and enhanced digital advisory tools for owners and captains.
In a brokerage landscape often defined by scale, YACHTZOO represents the opposite: a boutique, privately held firm offering consistency, discretion and calm perspective. For UHNW families seeking a strategic partner rather than a sales office, YACHTZOO occupies a thoughtful and trusted corner of the market.
“YACHTZOO is one of the few brokerage houses that truly embodies the term boutique — deeply knowledgeable, hands-on and technically strong.”
— SuperYacht Times
“A next-generation brokerage offering personalised service and quiet access to off-market opportunities.”
— Robb Report
“Known for its curated fleet and long-term client relationships, YACHTZOO brings a refreshing sense of clarity to an increasingly crowded brokerage landscape.”
— The Superyacht Report
“YACHTZOO continues to build a strong presence in Asia, aligning with the region’s evolving UHNW landscape and appetite for larger, more capable yachts.”
— Boat International Asia
“A forward-thinking brokerage with strong design and new-build capabilities, especially for clients seeking bespoke explorer yachts.”
— Yachting Pages Media Group
