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The Virtue

Luxury niche fragrance house based in New Plymouth, New Zealand. Founded by Brooke Lean, The Virtue creates fine fragrance, home fragrance, incense and art prints, with a flagship store at 112 Devon Street West.

Services·New Plymouth, New Zealand
01The Story

Luxury niche fragrance house based in New Plymouth, New Zealand. Founded by Brooke Lean, The Virtue creates fine fragrance, home fragrance, incense and art prints, with a flagship store at 112 Devon Street West.

02Services & Expertise

The Virtue is part of our verified Services directory. Specialist service providers supporting the superyacht ecosystem.

Quick Facts
CategoryServices
HeadquartersNew Plymouth, New Zealand
Websitethevirtue.co.nz
EnquireVisit The Virtue
06Featured In

The Virtue appears in the following editorial coverage from The Journal by YATCO.

Inside Monte-Carlo: Where to Stay, Dine and People-Watch This Summer
Travel

Inside Monte-Carlo: Where to Stay, Dine and People-Watch This Summer

JQ Louise checks into Monte-Carlo Bay Hotel & Resort, takes the sushi counter at L’Abysse, dines on the terrace at Pavyllon and ends every night people-watching at Café de Paris.

Armada Club Names Justin Maxwell CEO as Private Yacht Platform Takes Shape
Features

Armada Club Names Justin Maxwell CEO as Private Yacht Platform Takes Shape

Armada Club has appointed Justin Maxwell as Chief Executive Officer, with responsibility for overseeing the Club’s development as it expands its fleet and membership and establishes the structure required to support its growth.

Richard Higgins | Superyacht Broker at Northrop & Johnson, Monaco
People

Richard Higgins | Superyacht Broker at Northrop & Johnson, Monaco

Two decades at the top of the market: the Monaco-based Northrop & Johnson broker working across central agency sales, off-market opportunities and new-build projects from 22M to over 100M.

The Triton Expo 2026 | Fort Lauderdale's Biggest Night for Superyacht Crew
Events

The Triton Expo 2026 | Fort Lauderdale's Biggest Night for Superyacht Crew

Over 1,500 captains, crew, and industry professionals gather at Pier Sixty-Six for the annual Triton Expo — the superyacht world's unmissable networking night.

United Island & Yacht: The Yacht Agency Bridging Fort Lauderdale and the Bahamas
Features

United Island & Yacht: The Yacht Agency Bridging Fort Lauderdale and the Bahamas

Founded in 2017 with roots in Nassau shipping dating to 1967, United Island & Yacht delivers concierge yacht agency services across South Florida, the Bahamas and key U.S. ports.

Armada: Yacht Fleet Access for Dining & Business
Features

Armada: Yacht Fleet Access for Dining & Business

Co-founded by Grammy and BRIT Award winning songwriter Jonny Harris, Armada introduces a private, more considered way into life on board — through curated dining, wellness, and exclusive fleet access.

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